Meet Your Strategic Partner in Growth

"As your Online Business Consultant, I’ll be your go-to girl for all things Operations, Project, and Team Management."

Ready to work together? I’m pretty sure that in no time, “Let me ask Dia” will be your new favorite catchphrase.

Meet Dia

Hi, I’m Jordonna “Dia” Colley, a wife, daughter, big sister, mother, and proud dog mom. I love the color green, believe music makes everything better, and will always find a reason to dance (even during team meetings!). I bring that same vibrant energy into the work I do, because I know that behind every business is a real person with real dreams.

With over 15 years of experience in operations management and a previous career as a process engineer in the oil industry, I specialize in transforming chaos into clarity for growing businesses. That background trained me to solve complex problems with precision, structure, and efficiency, skills I now apply to help CEOs build systems that support sustainable growth.

DiaGurl Custom Virtual Services was born out of a love for structure, strategy, and celebration—alongside a deep passion for supporting small businesses and minority-owned brands. I believe that every business, no matter its size, deserves an exceptional client experience and efficient systems that reflect its unique values. Whether I’m designing seamless workflows, managing launch timelines, supporting your signature event, or training your team to operate with clarity, my goal is to make your business feel aligned, organized, and elevated.

Our boutique firm offers a high-touch, collaborative experience that blends tech, team, and systems strategy into one powerful support hub. From audits to event logistics, we build custom solutions that help you scale with ease without losing your personal touch.

If you value hard work, flexibility, and initiative, you’re in the right place. Let’s build something that works beautifully behind the scenes so that you can shine front and center.

Abstract art with swirls of blue and orange on a light background
A photo of Jordonna "Dia" Colley

Ready to work together? I’m pretty sure that in no time, “Let me ask Dia” will be your new favorite catchphrase.

Office space with a laptop, cups, and papers on a wooden desk

Our Mission

DiaGurl Custom Virtual Services is dedicated to providing strategic partnerships and implementation services to small business owners, particularly women and minorities, seeking to establish sustainable businesses.

As an operational management firm, our mission is to bring clarity and operational expertise to the complex world of business building. By analyzing businesses from three critical vantage points, the business owner, the team, and the client, we provide customized solutions that create processes, systems, and accountability for achieving business goals. We strive to be the voice of reason for our clients as they navigate the challenges of business ownership, helping them achieve long-term success.

Our Core Values

Built on Purpose. Powered by Integrity.

Excellence That Elevates

We create space where real leadership thrives.

  • Black women are seen, heard, and supported—without code-switching.

  • We operate in truth, not performative fluff.

  • This is a no-judgment zone, grounded in honesty, transparency, and lived experience.

  • We believe real impact starts with real people .

Sustainability Over Hype

We build businesses with intention—not burnout.

  • We prioritize consistency, not clout.

  • Our strategies are rooted in data, clarity, and long-term impact.

  • We lead with action, not ego.

  • If the numbers don’t make sense, we don’t move.

We don’t just meet expectations—we exceed them.

  • Every decision centers on the client experience.

  • We lead with respect, empathy, and accountability.

  • Mistakes happen—we own them and offer solutions.

  • 100% effort, every project, every time.

Authenticity Without Compromise

Meet the DiaGurl Team

  • Jordonna "Dia" Colley

    Jordonna "Dia" Colley

    Small Business Operations Consultant

  • Tricia Boisson

    Tricia Boisson

    Executive Virtual Assistant

  • Smiling woman with long hair wearing a navy top and beige cardigan in a well-lit indoor setting.

    Heather Combs

    Operations Business Manager

  • Tania Thoomas

    Tania Thomas

    Design Strategist & Consultant

We don’t just build systems—we build legacies. Our mission is to help minority entrepreneurs reclaim their time, scale with purpose, and become industry leaders with brands that command recognition and respect.

Modern conference room with large wooden table, orange office chairs, abstract blue artwork, and a potted plant on the table.

Ready to Run Your Business Like a CEO?

We support founders who are ready to stop juggling and start leading.
Our clients typically come to me when:

  • They’re scaling, but their backend is holding them back.

  • Their team is growing, but no one knows what’s going on.

  • They want to grow without burning out.